Free local shipping with min $50 or just $2.90 flat.International shipping is available.


Bra Measurement Guide

Did you know that 80% of women are unsure of their bra sizes? Here Are A Few Simple Steps To Get Your Right Fit For Bra.

Step 1 - Measure Your Underbust
Wrap the measuring tape around your underbust, making sure it is parallel to the ground. Measure the circumference and this is your underbust measurement.

Step 2 - Measure Your Top Bust
Now wrap the tape across the fullest part of your bust and this is your top bust measurement.

Step 3 - How To Use the Bra Size Chart

Go to our size chart and locate along the rolls and columns to get the right bra size. For example, for size 75C, your underbust should measure between 73 - 77cm and your top bust should be 90-92cm. Ensure your measurements fall within the range to retrieve the right size.

For more assistance, please visit any of our Pierre Cardin Lingerie stores for free fitting!

Bra Size Chart

Band Size 70 75 80 85 90 95
Top Bust Under Bust
68-72 cm 73-77 cm 78-82 cm 83-87 cm 88-92 cm 93-97 cm
80 - 82 cm A70
83 - 84 cm B70
85 - 87 cm C70 A75
88 - 89 cm D70 B75
90 - 92 cm C75 A80
93 - 94 cm D75 B80
95 - 97 cm  E75 C80 A85
98 - 99 cm D80 B85
100 - 102 cm E80 C85 A90
103 - 104 cm D85 B90
105 - 107 cm E85 C90
108 - 109 cm  D90
110 - 112 cm E90 C95
113 - 114 cm D95

Wireless/ Bralettes/ Sports Bra Size Chart

Band Size/ Cup Size 65 70 75 80 85 90 95


U.Bust 65-69 cm 70-75 cm 76-80 cm 81-86 cm   87-91 cm   92-96 cm
T.Bust 78-82 cm 83-88 cm 89-93 cm 94-99 cm 100-104 cm 105-109 cm
Bra Size Guide




 B70 B75


 A80 B80

 C75 D75


 B85 C80 

 D80 E75

 B90 C85

 D85 E80

 B95 C90

 D90 E85


Apparel Size Comparison

 UK 8

 US 4

 EU 36

 UK 10

 US 6

 EU 38

 UK 12

 US 8 

 EU 40

 UK 14

 US 10

 EU 42

 UK 16

 US 12

 EU 44

 UK 18

 US 14

 EU 46

How Can I Tell My Bra Fits Ok?

When putting on a new bra, the bra band should stays parallel to the ground and it should fit comfortably and not ride up. Start by hooking the bra at the last row of hooks and gradually tighten your bra as it stretches over time with regular wear.

Tips: If the bra band is digging into your skin and causes bulges, you need to size up your bra band, for example from 70 to 75. If your bra is riding upwards especially at the back, it means the band is too loose, you may need to size down your bra band, for example from 80 to 75.

Bra Cup
A good fitting bra cup should be able to cover the breast fully. When putting on the bra, you should bend forward slightly and ensure both breasts fall nicely into the bra cups. Place one hand and use a gentle swiping motion from the outer side and sweep your breast towards the center and ensure your breasts fit nicely into the cups with no gaps or spillage from the top and sides, then hook your bra.

Tips: If you notice there are bulges from the top and side of the cup, it means the bra cup is too small for you, you will need to increase your cup size, for example, from A to B. If you notice any gaps between the bra cup and breast, the bra cups feels too big, you may need to size down your bra cup, for example, from C to B.


Adjust the bra straps to fit comfortably on your shoulders. A good rule of thumb is to always to ensure you are able to slide 1 finger between the strap and your shoulder and it should be feel snug and not loose. If there is any discomfort and pain after prolonged wearing, the straps might be too tight. Adjust the straps again and make sure it is not digging into your skin. Loose bra straps on the other hand will slip off constantly and do not offer good support.

Tips: Always remember to adjust the bra straps of a new bra and repeat the “finger test”. Do also adjust straps of old bras to fit as straps might get loosen with prolong wearing.

Underwires should sit nicely right under your breasts to provide support without causing discomfort and pain. The underwire should not be pressing against your breasts’ tissues. Tips: If the underwire of the bras feels uncomfortable, you might need to find a bra cup size that suits you. And if the underwire is poking you, it could be damaged during the laundering process . You will need to replace a new bra to prevent hurting yourself.

Other Key Notes For Good Fit:

• Measurements are crucial. Ensure your measuring tape is straight all the way around, stays snug without digging in. Breathe normally and check your measurement after you exhale.

• From time to time it is good to retake your measurements to ensure you are wearing the right size.

• If you struggled to fit to your usual size, try sister sizes for fitting when your cup or band is not fitting well on you. For example, if you are usually a 75B, and realise that the bra band fits loose on you but you will still like to maintain the cup volume, try a sister size 70C. If it is the other way round, you realise that it is tight at the bra band, down a cup size and up a size band by trying 80A. See our sister size chart below for more info. Each row of the size chart identify your sister size based.

Sister Size Chart

70 75 80 85 90 95
B70 A75
C70 B75 A80
D70 C75 B80 A85
D75 C80 B85 A90
E75 D80 C85 B90
E80 D85 C90
E85 D90 C95
E90 D95