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March 28, 2024 2 min read

In 2013, amidst the bustling streets of Singapore, Malaysia, and Indonesia, a revolution quietly began. Pure Grace, a fledgling collection of lingerie, made its humble debut with just three styles: Comfort, Light, and Soft. Little did anyone know, this was the genesis of something truly miraculous.

Fast forward to 2014, and Pure Grace underwent a transformation, emerging as The Miracle Collection. With a fresh new branding and identity, accompanied by our very first video advertisement, we embarked on a journey to redefine comfort and support in lingerie. The world took notice as our message resonated far and wide, thanks in part to strategic placements on YouTube and in all our stores.

Buoyed by the resounding success of The Miracle Collection, we continued to push boundaries. In the summer of 2015, we introduced two groundbreaking styles: Miracle SoftWire Luxe and Miracle SoftWire Boost. These innovations, featuring cutting-edge silicon wire technology, elevated the Miracle family to new heights, setting a precedent for comfort and functionality.

As the years passed, so too did our commitment to innovation. In 2016, we welcomed Miracle Allure into the fold, offering a fresh take on the beloved Comfort style with added design elements. The following year saw the introduction of a wireless option, catering to the growing trend of non-wired bras, alongside a lightly-padded demi bra for those seeking a more natural look.

By 2018, The Miracle Collection had firmly cemented its place as the cornerstone of our business. With the addition of the revolutionary Miracle Gel bra and a comprehensive range of styles from previous years, our commitment to comfort knew no bounds.

The momentum only continued to build in 2019, as we unveiled two new additions to the lineup: The Miracle Light, a thinly padded demi bra boasting laminated wings for unparalleled support, and an enhanced version of the Miracle Wireless, featuring fully laminated cups and wings.

Then, in 2021, as the world grappled with unprecedented challenges, we refocused our efforts on our most stalwart styles: The Miracle Comfort and Cover-up. Even in the face of adversity, sales remained steady, a testament to the enduring appeal of comfort and functionality.

And now, as we celebrate a decade of innovation and excellence, we pay homage to the collection that started it all. The Miracle Collection has not only changed the way we view lingerie but has also redefined the very essence of comfort and support. As we look to the future, we remain committed to pushing boundaries and pioneering new horizons in the world of intimate apparel.

Join us as we raise a toast to the past, present, and future of comfort. Here's to another decade of miracles.


The Miracle Collection is available online, in-stores and in selected consignment counters islandwide. Try it on today and feel the Miracle.